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...a much-needed guide for designing for the twenty-first century, built on a foundation of curiosity and respect.
Maurice Cherry -
...loaded with practical examples and best practices that will help guide your team toward a cohesive system.
Jesse Bennett-Chamberlain -
Erika’s book makes research accessible and helps you create an informed plan to better understand—and design for—your customers.
Liz Danzico -
...[Dan] demystifies the process and provides a practical guide to start discovering your users’ real needs.
Christina Wodtke
