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Designing for Emotion & Mobile First Bundle

by Aarron Walter and Luke Wroblewski

Designing for Emotion & Mobile First Bundle

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Two books, one great deal: buy both and save over 15%!

First, make your users fall in love with your site via the precepts packed into Aarron Walter’s Designing for Emotion. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.

Then, learn data-driven techniques that will make you a master of mobile with Mobile First. Former Yahoo! design architect and co-creator of Bagcheck, Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook.

Designing for Emotion Contents

  1. Emotional Design
  2. Designing for Humans
  3. Personality (Read this chapter online)
  4. Emotional Engagement
  5. Overcoming Obstacles
  6. Forgiveness
  7. Risk and Reward

Mobile First Contents

Part 1: Why Mobile First?

  1. Growth
  2. Constraints
  3. Capabilities

Part 2: How to go Mobile

  1. Organization (Read this chapter online)
  2. Actions
  3. Inputs
  4. Layout

About the Authors

  • Aarron Walter is the Director of User Experience at MailChimp, where he strives to make software more human. Aarron taught design at colleges in the US and Europe for nearly a decade, and speaks at conferences around the world. His design guidance has helped the White House, the US Department of State, and dozens of startups.

  • Luke Wroblewski is currently the CEO and Co-Founder of Input Factory Inc. Luke’s previous venture, Bagcheck (where he was Co-Founder and CPO), was acquired by Twitter just nine months after being launched publicly. Before he was founding start-ups, Luke was an Entrepreneur in Residence at Benchmark Capital, the Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and the author of three popular web design books (Mobile First, Web Form Design, and Site-Seeing).

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