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Designing for Emotion

Designing for Emotion

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Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.

Contents

  1. Emotional Design
  2. Designing for Humans
  3. Personality (Read this chapter online)
  4. Emotional Engagement
  5. Overcoming Obstacles
  6. Forgiveness
  7. Risk and Reward

Recommended with…

Mobile First

Explore accessible strategies to design for a human connection, and master designing the mobile experience no matter what the screen size.

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What People Are Saying

  • Feeling depressed and lonely, career-wise, design-wise? Do you feel constrained to produce dull, dreary designs? Do your pleas for excitement and emotional content fall on deaf ears? My prescription: 15 minute sessions reading Aarron Walter’s book ‘Designing for Emotion,’ three times a day. Continue until the symptoms disappear. If the symptoms persist, do not despair: reread the book.

  • If a single, small book can shatter the notion that we’re designing for page views not for people, this is that book.

  • Every now and then a book comes along that changes the way you think about the web. This is one of them. The web is made for humans, and ‘Designing for Emotion’ does a fantastic job explaining how to keep that in mind. Two swissmiss thumbs up!

About the Author

Aarron Walter is the Director of User Experience at MailChimp, where he strives to make software more human. Aarron taught design at colleges in the US and Europe for nearly a decade, and speaks at conferences around the world. His design guidance has helped the White House, the US Department of State, and dozens of startups.

Additional Info

  • ISBN: 978-1-937557-00-3
  • Paperback: 98 pages
  • Published: Oct 18, 2011
  • Also available in: French, Russian

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