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Mobile First

Mobile First

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Our industry’s long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and co-creator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile—and improve your non-mobile design, too!

Contents

Part 1: Why Mobile First?

  1. Growth
  2. Constraints
  3. Capabilities

Part 2: How to go Mobile

  1. Organization (Read this chapter online)
  2. Actions
  3. Inputs
  4. Layout

Recommended with…

Responsive Web Design

Harness the power in understanding principles and techniques of responsive web design, and learn how data-driven strategies can help you think mobile first.

Buy both and save up to 20%

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What People Are Saying

  • Luke doesn’t just rely on his wondrous wit and marvellous writing style to make an overwhelmingly convincing argument for designing the mobile experience first; he also hammers home all of his points with oodles and oodles of scrumptious data.

  • This is the update to ‘Mobile Web Design’ I wish I’d written. It’s a concise opus filled to the brim with great examples of mobile design, supported by sound advice, research, and tips from Mr. W himself.

  • By coupling insightful design patterns to common-sense principles, Luke’s ‘Mobile First’ is the beginning of a quiet revolution, its title the rallying cry that should be on the lips of every web designer.

About the Author

Luke Wroblewski is currently the CEO and Co-Founder of Input Factory Inc. Luke’s previous venture, Bagcheck (where he was Co-Founder and CPO), was acquired by Twitter just nine months after being launched publicly. Before he was founding start-ups, Luke was an Entrepreneur in Residence at Benchmark Capital, the Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and the author of three popular web design books (Mobile First, Web Form Design, and Site-Seeing).

Additional Info

  • ISBN: 978-1-937557-02-7
  • Paperback: 123 pages
  • Published: Oct 18, 2011
  • Also available in: French, Korean, Russian

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