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abookapart on TwitterThe Elements of Content Strategy
ebook includes PDF, ePub, and mobi formats.
by Erin Kissane
Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
Contents:
- Basic Principles (Read this chapter online!)
- The Craft of Content Strategy
- Tools and Techniques
- Bonus Track: How Do I Get In?
What People Are Saying
Erin Kissane is a magical writer and veteran content strategist, and her neat little book provides the ‘how’ to Kristina Halvorson’s ‘why.’ This brief, brilliant treatise is the guidebook the industry has clamored for.
Erin Kissane wrote a book about content strategy and you’re reading quotes on the back cover to decide if you should buy it? It’s insightful, funny, and certainly well-written. But you don’t need me to tell you that.
About the Author
Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She currently leads projects for content strategy consultancy Brain Traffic, and was formerly editor of A List Apart magazine, editorial director of Happy Cog Studios, and a freelance writer and editor. She blogs at Incisive.nu.
Additional Information
- ISBN: 978-0-9844425-5-3
- Paperback: 79 pages
- Also available in: French
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