The Elements of Content Strategy & Design Is a Job Bundle
Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? The Elements of Content Strategy explores content strategys root’s, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
Co-founder of Mule Design and raconteur Mike Monteiro wants to help you do your job better. From contracts to selling design, from working with clients to working with each other, Design Is a Job is packed with knowledge you can’t afford not to know.
The Elements of Content Strategy Contents
- Basic Principles (Read this chapter online)
- The Craft of Content Strategy
- Tools and Techniques
- Bonus Track: How Do I Get In?
Design is a Job Contents
- What Is a Designer?
- Getting Clients (Read this chapter online)
- Choosing the Right Clients
- Charging for Your Work
- Working with Contracts
- Sticking to Your Process
- Presenting Design
- Managing Feedback
- Getting Your Money
- Working with Others