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The Elements of Content Strategy & Design Is a Job Bundle

by Erin Kissane and Mike Monteiro

The Elements of Content Strategy & Design Is a Job Bundle

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Do your job better with Mike Monteiro’s Design Is a Job, and learn where content strategy came from and how you can do it well with Erin Kissane’s The Elements of Content Strategy.

Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? The Elements of Content Strategy explores content strategys root’s, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

Co-founder of Mule Design and raconteur Mike Monteiro wants to help you do your job better. From contracts to selling design, from working with clients to working with each other, Design Is a Job is packed with knowledge you can’t afford not to know.

The Elements of Content Strategy Contents

  1. Basic Principles (Read this chapter online)
  2. The Craft of Content Strategy
  3. Tools and Techniques
  4. Bonus Track: How Do I Get In?

Design is a Job Contents

Part 1

  1. What Is a Designer?
  2. Getting Clients (Read this chapter online)
  3. Choosing the Right Clients
  4. Charging for Your Work
  5. Working with Contracts

Part 2

  1. Sticking to Your Process
  2. Presenting Design
  3. Managing Feedback
  4. Getting Your Money
  5. Working with Others

About the Authors

  • Erin Kissane edits magazines, websites, does content strategy for institutions and companies, and reads a lot. She currently edits Contents magazine and Knight-Mozilla OpenNews’s Source community site for journalists who code. She was formerly editorial director at Happy Cog Studios and a lead content strategist at Brain Traffic, and she edited A List Apart magazine for a long time. She lives in Brooklyn and tweets at @Kissane.

  • Mike Monteiro is the co-founder and design director of Mule Design, an interactive design studio whose work has been called “delightfully hostile” by The New Yorker. In early 2011, he gave a Creative Mornings talk entitled “F— You, Pay Me” that uplifted the downtrodden the world over, and he can be heard weekly as the co-host of Let’s Make Mistakes with Katie Gillum. None of the terms Mike has coined are printable on a family website.

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