Mobile First & Content Strategy for Mobile Bundle
Everything you need to know about mobile, in one great deal: save over 15%!
First, learn data-driven techniques that will make you a master of mobile with Mobile First. Former Yahoo! design architect and co-creator of Bagcheck, Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook.
Then, Karen McGrane will teach you everything you need to get your content onto mobile devices (and more) with Content Strategy for Mobile. You’ll gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions — all in less time than it takes you to fly from New York to Chicago.
Mobile First Contents
Part 1: Why Mobile First?
Part 2: How to go Mobile
- Organization (Read this chapter online)
Content Strategy for Mobile Contents
- Your Content, Now Mobile (Read this chapter online)
- Content Before Platform
- Adaptive Content
- Strategy and Planning
- Writing and Editing
- Information Architecture
- People and Process