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Mobile First & Content Strategy for Mobile Bundle

by Luke Wroblewski and Karen McGrane

Mobile First & Content Strategy for Mobile Bundle

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Everything you need to know about mobile, in one great deal: save over 15%!

First, learn data-driven techniques that will make you a master of mobile with Mobile First. Former Yahoo! design architect and co-creator of Bagcheck, Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook.

Then, Karen McGrane will teach you everything you need to get your content onto mobile devices (and more) with Content Strategy for Mobile. You’ll gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions — all in less time than it takes you to fly from New York to Chicago.

Mobile First Contents

Part 1: Why Mobile First?

  1. Growth
  2. Constraints
  3. Capabilities

Part 2: How to go Mobile

  1. Organization (Read this chapter online)
  2. Actions
  3. Inputs
  4. Layout

Content Strategy for Mobile Contents

  1. Your Content, Now Mobile (Read this chapter online)
  2. Content Before Platform
  3. Adaptive Content
  4. Strategy and Planning
  5. Writing and Editing
  6. Information Architecture
  7. People and Process

About the Authors

  • Luke Wroblewski is currently the CEO and Co-Founder of Input Factory Inc. Luke’s previous venture, Bagcheck (where he was Co-Founder and CPO), was acquired by Twitter just nine months after being launched publicly. Before he was founding start-ups, Luke was an Entrepreneur in Residence at Benchmark Capital, the Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and the author of three popular web design books (Mobile First, Web Form Design, and Site-Seeing).

  • Karen McGrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. She is Managing Partner at Bond Art + Science, a UX consultancy she founded in 2006, and formerly VP and National Lead for User Experience at Razorfish. She’s led projects for dozens of clients, including The New York Times, Condé Nast, and The Atlantic. She also teaches Design Management in the Interaction Design MFA program at the School of Visual Arts.

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